Blogging is one of the simplest ways of reaching out to our audience using the social media channels. A very effective medium for building customer relation, interacting with them, informing them about the new products and services and get their feedback. The feedback received is likely to help with the increase and improvement of the business.

Types of Blog

Personal Blogs

Bloggers share information about themselves, their families, their likes and dislikes giving a picture of the blogger as an individual.

Corporate Blogs

Blogs published by an organization or a corporation to reach out to its customers and building an interaction with them helping the organization to achieve their corporate goals

Other Types of Blogs

Besides the Personal and Corporate Blogs, one other types of blogs that are built around a particular topic or genre which attracts contributions from the best amongst the community.

Media Type Blogs

  • Vlog – A blog comprising of videos
  • Linklog – A blog that has links to other web pages
  • Photoblog – A blog comprising of photographs
  • Tumblelog – A blog that has shorter posts and mixed media types

Creating Blogs for Business

  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
  2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.
  3. You don’t have to be a professional designer. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require advanced graphic skills.
  4. Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
  5. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
  6. Writing a blog shares your expertise.
  7. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.
  8. It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!
  9. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
  10. Blogging sharpens your business focus.
  11. Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger.
  12. Blogs are cost-effective marketing investments..
  13. Gives you insight into your audience. Blog analytics allow you to track readers, click-through, popular topics, shares and comments.
  14. Blogging is inspiring. You’ll start to see ideas all around you.
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