The Effectiveness of a Great Email Marketing Campaign

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When businesses or nonprofits need to send a high impact email marketing promotions to their contacts, one the most efficient ways is through email marketing. The fastest way to alert clients of discount pricing, along with important notices, event changes or any exciting news from your company. Many companies and nonprofit groups thrive by their website traffic, therefore generating a buzz to drive visitors to their web site on a regular basis is imperative. The cost effective return on investment of email marketing is hard to beat.

Email Marketing Benefits

Often it is free or rather less than 1 cent per email. Another benefit is the ease through which results can be tracked since delivery is immediate and response time is often very quick. Bounces and forward numbers can accumulate quickly. Bounces refers to the emails that were unsuccessfully sent out, while not received and forwards are emails sent to second parties who might be interested in the information reports, which can be sent to you from your email marketing service. You can often track results by logging into a program. Another bonus of email marketing is that it is green communication, the environmentally friendly advertisement of internet public relations is not wasted on many businesses.

There are some corporations that appreciate the gesture of clean living so much that they all do business with or make donations to an ecologically aware organization that sends paper advertisements. moreover, using reaching your clients via email gives your company the impression of being progressive environmentally conscious and competent. email campaigns can still allow your company to stand out and maintain its personal touch. Most services have dozens of theme templates or often you can use your own to create the emails.

A proven email marketing service knows how important an attractive and eye-catching template is to increase your email open rates if you are not computer savvy. Direct marketing packages starting at very reasonable rates will include template design many services offer free trial periods month to month plans and will create an email marketing campaign that’s the right size for your company’s needs.

Courses and Boot – Camps

if you would like to learn more about email marketing along with social media and digital marketing techniques please check out our courses and boot camps in ERP college along with ERP consulting corporation, we are a leading organization for teaching and providing the latest digital media marketing technology in Calgary and area

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