Digital Marketing Program

(11 customer reviews)

Description
Reviews (11)

Program Description

At ERP College’s Digital Marketing program, we cover the fundamental and more complex topics in digital marketing. We are setting our students up for lifelong success and pointing them toward careers that will afford them stability and security, emphasizing skills that are in high demand today and that will remain in high demand in the years ahead. Creatives and business-focused professionals can jump-start their careers with us, developing their gifts while they accrue the wisdom and real-world experience they need to find jobs that suit them.

CAREER PATHS

Some of the roles that our Digital Media Social Marketing program prepares students for are:

DIGITAL MEDIA STRATEGIST

Business has shifted online, and by learning how to oversee digital marketing campaigns effectively, you can take advantage of that shift. At ERP College you will learn the skills that you need to plan digital marketing strategies and then execute them. The responsibilities of the digital marketing strategist include creating online marketing strategies that businesses can use to promote their products, or increase their website traffic in order to increase the leads, the strategies include SEO, and social media campaigns.

CONTENT MARKETING LEAD

Content is king, and that has never been truer than it is in the digital realm. At ERP College you will learn how to create effective content marketing and how to manage others who are doing the same, developing your technical skills as well as your leadership skills are an essential part for you future career. The responsibilities of the content marketing lead includes researching and developing news articles, blog posts, and web writing, the content marketing professional engages audiences in order to deliver business messages in a way that is organic. Other duties may include collaborating with graphic and visual professionals.

SOCIAL MEDIA STRATEGIST

In order to thrive on social media, you need to work from a plan. Social media strategy comes down to analytics and understanding how to act on them.At ERP College you will learn what goes into social media strategy and how to master it. the responsibilities of the social media strategist include determining the best strategy across multiple social networks for the business, the social media strategist plans and creates content to generate engagement among potential customers, emphasizing branding that fits each social network.

DIGITAL ANALYST

In the digital age, data is more available than ever before. This data is only as useful, however, as the insights that we can glean from it. You will learn how to interpret and wield analytics for the businesses and projects you serve. The digital analyst reviews business data, and analyze it to figure out the position of the business relative to competitors and then draw conclusions about future strategy and goals. In this role, the analyst focuses on web presence and social media audiences.

ADMISSION REQUIREMENTS

Candidates for the Digital Marketing Course must meet the following criteria:

Alberta High School Diploma, General Education Diploma G.E.D., or Equivalent: 

  • Verified By Transcript
  • Prioritize Aptitude for Technology and Programming 
  •  English Language Proficient

English as a Second Language ESL must pass one of the following:

  • International English Language Testing System IELTS score of 5 
  • Canadian Language Benchmark C.L.B. level 5 
  • Listening 5
  • Speaking 5
  • Reading 5
  • Writing 5

Candidates for the Digital Marketing Course must meet the following additional admission requirements: 

  • Internal Basic Skills Test
  • Program applicants require a basic skills test based on a grade 12 education.
  • Understanding English 
  • Understanding Mathematics
  • Internal Interview Process
  • Program applicants require an interview. Successful candidates have their choice of program.
  • Police Background Check for Practicum as Needed

 

PROGRAM CONTENT

RESEARCH & MARKET INTELLIGENCE

Research and study your competitors so that you can learn what makes them successful, generating insight on what marketing channels work and what does not. This will enable you to analyze, plan, and implement strategies for improving target traffic rates to your website and reducing conversion cost in order to outperform your competitors.

CONTENT OPTIMIZATION

From functioning well with search engines to connecting effectively with audiences, content optimization is a primary concern for all digital marketing professionals. You will learn how to format and create content that works on multiple business levels.

SOCIAL MEDIA OPTIMIZATION

Every day, more businesses are turning to social media for their product promotion needs, to come out on top, you need to know what the platforms such as Facebook, expect of you and what they reward. At ERP College you will learn concrete steps that you can take toward conquering social media as a digital marketing professional.

WEB DEVELOPMENT/WORDPRESS/HTML

Website development will remain a critical skill in the decades ahead, and despite the growing presence of social media online, businesses still need a place that they can call home. At ERP College you will learn which tools you need to develop a website, focusing on WordPress, which is the tool of choice for many developers today. You will also learn HTML, which is the standard markup language for organic web pages and web platforms.

SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization (SEO for short) can lead to tremendous leads and sales if done properly. Entrepreneurs across all industries have figured out how to leverage SEO keywords and content optimization for exponential business growth, and you can do that as well. At ERP College you will learn what goes into SEO and why it is so valuable.

COST PER CLICK ADVERTISING (CPC)

Regarding your campaigns on Google Ads, your clients and partners will want to hear one metric first and foremost: the cost per click (or CPC for short). This metric is a strong predictor of conversions and user acquisition cost, so all digital marketing professionals need to understand it completely in order to outperform in Google Ads campaigns. At ERP College you will learn the concepts of CPC in depth and how to impact it for your campaigns.

GOOGLE ANALYTICS

Machine learning has put immense problem-solving power within reach for digital marketing professionals, and if you understand how to use the power of Google Analytics integrated with Google Ads for your benefit, you can take advantage of that problem solving throughout your career. You will become a master at finding your ideal customer with a minimum cost.

UX/UI

User experience and user interface (UX and UI for short) are concepts that digital marketing professionals need to grasp for winning and retaining customers across all demographics (and regardless of demographics too). Outstanding design can lead to incredible results, and across all platforms (iOS, Android, desktop), UX/UI design skills are in high demand. At ERP College you will learn how develop a road-map to standing out for your UX / UI work.

PRACTICUM

ERP has partnered with employers and connected with institutions and companies across Calgary and area, the companies are willing to collaborate with us and host our students for practicum training so that students can gain exposure to the marketing field of their choice, honing their skills and gaining insight into the way that the real world of digital marketing moves. ERP College’s Digital marketing course 16-week program is in addition to an 8-week practicum, during which students must complete a minimum of 160 hours of work. This practicum serves to connect the knowledge and information that we offer with the opportunities that students are seeking for their career development. A useful step toward landing the job of your dreams, our practicum is on-the-job experience that will add a lustre to any resume or CV.

PROGRAM OUTCOME

At the end of our Digital Marketing Course at ERP College, students will be able to implement the techniques they learn that as essential for their careers in order to help business grow, to reach customers, reduce customer acquisition costs, and to make an immediate impact on the bottom line. AT ERP College you will grasp concepts at a high level and you will be able to offer skills that make an immediate impact on businesses and their initiatives. On top of that, you will be able to boast real-world experience that you earned through our 8-week practicum, which is a requirement for completion of the program and not an optional addition. This program will prepare you to find a job and then thrive in a rewarding career as a digital marketing professional.

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CURRICULUM OF DIGITAL SOCIAL MEDIA MARKETING

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11 reviews for Digital Marketing Program

  1. Jodie

    I’m impressed!

  2. Ahmed

    Very good requirement and great college. I will apply here.

  3. larrymel lago

    i learned a lot, keep going and more power thank you

  4. eledio

    I think I need more lesson to succeed

  5. Ben

    DSMS is a quality course in for enhancing your knowledge in the field of marketing, I have learned more than and enough and intend to learn more.

  6. Aidylkimberly

    We have a Good teacher and excellent. Great College ! i learn a lot.

  7. jorge rondon

    hi thanks you for your review

  8. Donald

    As a student here at ERP, the teachers here are great. They are highly experienced in their field and to be able to learn from them is great!

  9. James

    Digital marketing VS Social media
    A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, Twitter, etc.) amazing college to start.

  10. Adrian

    As a student from the DSMS program it has been a great opportunity for getting to know what goes behind the dynamics of marketing, with there trained professionals guiding you through the whole course.

  11. Zakaria

    great course we learnt about, analytics, google ads, google console, google tag manager, google search optimization, google lead ads, google display ads, facebook advertising, facebook pixel, instagram advertising, linked in advertising, SEO, structured data, linkedin advertising, content creation, content optimization, lead generation techniques, sales funnels, html, CSS priniciples, javascript principles, google analytics, branding and graphic creation .. this is what i remember i hope i didnt forget anything

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