The business has shifted online, and by learning how to oversee digital marketing campaigns effectively, you can take advantage of that shift. At ERP College you will learn the skills that you need to plan digital marketing strategies and then execute them. The responsibilities of the digital marketing strategist include creating online marketing strategies that businesses can use to promote their products or increase their website traffic in order to increase the leads, the strategies include SEO and social media campaigns

“Content is king, and that has never been truer than it is in the digital realm. At ERP College you will learn how to create effective content marketing and how to manage others who are doing the same, developing your technical skills as well as your leadership skills are an essential part of your future career. The responsibilities of the content marketing lead include researching and developing news articles, blog posts, and web writing, the content marketing professional engages audiences in order to deliver business messages in a way that is organic. Other duties may include collaborating with graphic and visual professionals.”

You will pick up the skills and concepts that you need to take on accounting duties in an office administrator or accounting assistant role.

HOURS: 160

In order to thrive on social media, you need to work from a plan. Social media strategy comes down to analytics and understanding how to act on them. At ERP College you will learn what goes into social media strategy and how to master it. the responsibilities of the social media strategist include determining the best strategy across multiple social networks for the business, the social media strategist plans and creates content to generate engagement among potential customers, emphasizing branding that fits each social network

In the digital age, data is more available than ever before. This data is only as useful, however, as the insights that we can glean from it. You will learn how to interpret and wield analytics for the businesses and projects you serve. The digital analyst reviews business data, and analyze it to figure out the position of the business relative to competitors and then draw conclusions about future strategy and goals. In this role, the analyst focuses on the web presence and social media audiences.