Digital & Social Media Marketing

PROGRAM OVERVIEW

This program is designed to provide students with up-to-date information about digital marketing and web technologies, so they are able enter the workforce in a related field. Practicum is included in the course to obtain real-world experience.

With the job-focused training, students will be prepared for work and perform from the day they graduate. Employers are always seeking qualified applicants in several workplace settings including marketing agencies, businesses, consulting firms, and more.

PROGRAM DESCRIPTION

Qualification: Diploma
Duration: 52 Weeks
Delivery: Blended
Video: 12 Hours

Practicum: 8 Weeks

CAREER PATHS

DIGITAL MEDIA STRATEGIST

The business has shifted online, and by learning how to oversee digital marketing campaigns effectively, you can take advantage of that shift. At ERP College you will learn the skills that you need to plan digital marketing strategies and then execute them. The responsibilities of the digital marketing strategist include creating online marketing strategies that businesses can use to promote their products or increase their website traffic in order to increase the leads, the strategies include SEO and social media campaigns

CONTENT MARKETING LEAD

“Content is king, and that has never been truer than it is in the digital realm. At ERP College you will learn how to create effective content marketing and how to manage others who are doing the same, developing your technical skills as well as your leadership skills are an essential part of your future career. The responsibilities of the content marketing lead include researching and developing news articles, blog posts, and web writing, the content marketing professional engages audiences in order to deliver business messages in a way that is organic. Other duties may include collaborating with graphic and visual professionals.

SOCIAL MEDIA STRATEGIST

In order to thrive on social media, you need to work from a plan. Social media strategy comes down to analytics and understanding how to act on them. At ERP College you will learn what goes into social media strategy and how to master it. the responsibilities of the social media strategist include determining the best strategy across multiple social networks for the business, the social media strategist plans and creates content to generate engagement among potential customers, emphasizing branding that fits each social network

DIGITAL MARKETING ANALYST

In the digital age, data is more available than ever before. This data is only as useful, however, as the insights that we can glean from it. You will learn how to interpret and wield analytics for the businesses and projects you serve. The digital analyst reviews business data, and analyze it to figure out the position of the business relative to competitors and then draw conclusions about future strategy and goals. In this role, the analyst focuses on the web presence and social media audiences.

ADMISSIONS REQUIREMENTS

Education
Post-Secondary Degree or Undergraduate Degree:

  • Verified By Transcript
  • Preferably in Business, Information Technology

English Proficiency
International English Language Testing System IELTS score of 5

  • Canadian Language Benchmark C.L.B. level 5
  • Listening 5
  • Speaking 5
  • Reading 5
  • Writing 5

Interview: Program applicants require an interview.

Others

  • Internal Basic Skills Test
  • Program applicants require a basic skills test based on a Grade 12 education
  • Understanding Mathematics
  • Police Background Check for Practicum as Needed

If you do not meet the admissions requirements and are interested in our program, please do not hesitate to get in touch with us anyway as we understand every situation is different and we will find ways to accommodate you.

PROGRAM CURRICULUM

MICROSOFT OFFICE

● Word
● Microsoft Excel
● Microsoft PowerPoint
● Microsoft Outlook
● Keyboarding skills

HOURS: 80

CONTENT

● Blogging background
● Building your blog
● Writing your first post
● Marketing your new blog
● Monetization
● Becoming a better writer and the future of blogging
● Multimedia
● Design

HOURS: 80

DIGITAL MEDIA PRODUCTION (HANDS-ON PROJECT)

● DESIGN AND PRODUCTION PROCESS: PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION
● PRINCIPLES OF LAYOUT AND DESIGN
● ELEMENTS OF DESIGN
● PRINCIPLE OF DESIGN
● PRINCIPLES OF COMPOSITION
● COLOUR THEORY
● TYPOGRAPHY
● IMAGE THEORY
● IMAGE DEVELOPMENT

STRATEGIES TECHNOLOGIES TO EXPLORE:
● DRAWING AND PAINTING – ILLUSTRATOR AND OTHER GRAPHIC APPLICATIONS
● DIGITAL PHOTOGRAPHY
● PRINCIPLES OF LIGHT

HOURS: 160

SOCIAL MEDIA AND ADVERTISING

● MARKETING LINGO AND WEBSITES
● BLOGGERS AND BLOGS
● E-NEWSLETTERS
● FACEBOOK
● TWITTER
● PHOTO AND VIDEO SHARING
● SOCIAL MEDIA LEVEL II
● PINTEREST
● SNAPCHAT
● PUTTING IT ALL TOGETHER
● ANALYTICS AND CASE STUDIES
● ADVERTISING

HOURS: 80

WEB DEVELOPMENT, USER EXPERIENCE, USER INTERFACE WITH HANDS-ON PROJECT (WEB DEVELOPMENT & DESIGN 1&2)

● COURSE INTRODUCTION: ACCOUNT SETUP, INTRODUCTORY WEB CONCEPTS
● HTML, FTP & CSS: PAGE FORMATTING, LISTS, LINKS, AND FILE MANAGEMENT
● HTML & CSS: GETTING STARTED WITH STYLE SHEETS: PARAGRAPHS AND TEXT
● HTML & CSS: CREATING VISUAL ELEMENTS; TABLES
● CSS: ADVANCED TECHNIQUES
● ADOBE PHOTOSHOP AND DREAMWEAVER
● PLANNING SITE STRUCTURE: PRINCIPLES OF INFORMATION ARCHITECTURE AND INTERACTION DESIGN
● DESIGN PRINCIPLES: VISUAL DESIGN PRINCIPLES FOR THE WEB
● LAYOUT AND GRAPHICS: CREATING AND MANAGING GRAPHICS FOR THE WEB
● FORMS: ADDING BASIC INTERACTIVITY TO YOUR SITE
● CLIENT-SIDE SCRIPTING: ADDING JAVASCRIPT ELEMENTS
● MOBILE USER AND RESPONSIVE DESIGN
● WORDPRESS

HOURS: 160

SEARCH ENGINE OPTIMIZATION PRINCIPLES

● OVERVIEW OF SEARCH ENGINE OPTIMIZATION (SEO)
● KEYWORDS AND PHRASES
● KEYWORD TOOL AND BING KEYWORD TOOL
● MARKETING RESEARCH AND STRATEGY
● CREATING PAGES
● WEBSITE STRUCTURE
● CREATING SEO-FRIENDLY CONTENT
● SEO AND CONTENT MANAGEMENT SYSTEMS (CMS)
● LINK BUILDING
● GOOGLE ANALYTICS
● WEBSITE STRUCTURE
● CREATING SEO-FRIENDLY CONTENT
● SEO AND CONTENT MANAGEMENT SYSTEMS (CMS)
● LINK BUILDING
● GOOGLE ANALYTICS
● SEO CONSIDERATIONS FOR SEARCH ENGINES OTHER THAN GOOGLE AND BING

HOURS: 80

DIGITAL MARKETING STRATEGY

● INTRODUCTION (DIGITAL MARKETING CONSULTING GUIDELINES)
● MARKETING IN THE DIGITAL AGE
● CUSTOMER CENTRICITY
● MARKET RESEARCH IN THE DIGITAL AGE
● SEARCH ENGINE MARKETING
● INTEGRATING ONLINE AND OFFLINE STRATEGIES
● MEDIA INDUSTRY IN THE DIGITAL AGE
● SOCIAL MEDIA MARKETING
● MOBILE MARKETING

HOURS: 80

BIG DATA FOR DIGITAL MARKETING

● INTRODUCTION TO BIG DATA AND HADOOP ECOSYSTEM
● BASIC INFORMATION ON THE FOLLOWING:
● APACHE HADOOP.
● APACHE SPARK.
● HIVE.
● MACHINE LEARNING.
● DATA MINING.
● DATA VISUALIZATION.
● SQL AND NOSQL DATABASES.
● DATA STRUCTURE AND ALGORITHMS
● APPLICATION OF BIG DATA IN DIGITAL MARKETING

HOURS: 160

CAREER BUILDING

● RESUME WRITING
● TIME MANAGEMENT/ WORK LIFE BALANCE
● BUSINESS COMMUNICATION

PRACTICUM

● HANDS-ON WORK EXPERIENCE IN THE FIELD / PROJECT- BASED EXPERIENCE

HOURS: 160

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