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Digital and Social
Media Marketing

The Digital and Social Media Marketing program equips students with skills in marketing, content creation, and social media strategies to navigate the digital landscape.

Digital Marketing Mastery

Our program equips you to lead in innovative digital and social media
marketing.

Digital Marketing Mastery

Our program equips you to lead in innovative digital and social media
marketing.

PROGRAM TYPE

Technology

SCHOOL/DIVISION

ERP School of Technology ➜ 

RECOMMENDED
EXPERIENCE

Internships

On-Campus Employement Opportunities

SCHOOL/DIVISION

Admission Information ➜

Grant ➜

Internships ➜

PROGRAM TYPE

Technology

SCHOOL/DIVISION

ERP School of Technology ➜ 

RECOMMENDED EXPERIENCE

Internships

On-Campus Employement Opportunities

RECOMMENDED EXPERIENCE

Grant  ➜ 

Internships  ➜ 

Kickstart Your Marketing Career

The Digital and Social Media Marketing program at ERP College is designed to ignite careers in this fast-evolving field by combining a passion for digital innovation with practical skill development. The program offers a transformative educational experience, preparing students for careers in digital marketing and social media management through dynamic courses in search engine optimization, social media strategies, and web development, among other subjects.

A key feature of the program is its extensive practicum, which provides invaluable real-world experience. Under the guidance of industry-experienced supervisors, students apply classroom theory to practical projects, developing hands-on skills that are highly valued by employers. This practicum enhances resumes and builds confidence in executing digital marketing strategies within a professional setting. By the end of the program, graduates will be proficient in creating compelling online campaigns, managing social media platforms effectively, and using data analytics to drive business decisions.

Different by
Design

Different by Design

01

Real-World Application

Growth comes from applying your skills in real-world situations. The curriculum is designed to provide hands-on experience through practical projects, enabling you to implement digital marketing strategies in various contexts. You’ll engage in simulations and case studies that reflect current industry practices, ensuring you are well-prepared to tackle the challenges faced in the digital marketing landscape.

02

Comprehensive Skill Development

The program focuses on developing a wide range of skills essential for success in digital and social media marketing. You will master key concepts such as content creation, search engine optimization, social media management, and data analytics. This comprehensive approach ensures that you gain a well-rounded understanding of marketing strategies, allowing you to adapt to the dynamic nature of the industry.

03

Flexible Learning Environment

Flexibility is a key aspect of your learning experience in the Digital and Social Media Marketing program. The curriculum integrates theoretical knowledge with practical application, allowing you to explore topics that interest you while honing your marketing skills. This adaptable approach ensures that you can tailor your learning journey to meet your career aspirations, making you a versatile candidate in the job market.

04

Prepare for a Diverse Range of Careers

Our comprehensive curriculum is designed to prepare you for various administrative roles across multiple industries. You will learn to navigate the complexities of office environments, enabling you to pursue opportunities in a variety of sectors

Facts & Stats

Sample Courses in the Digital and Social
Media Marketing

Our innovative curriculum allows you to immerse yourself in key courses from the outset of your 52-week journey. You’ll engage in critical topics such as Digital Strategy, Social Media Marketing, and Data Analytics. Here are some highlights of the complete Digital and Social Media Marketing curriculum.

See the Learning Outcomes for the Digital & Social Media Marketing.

View Full Curriculum

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Apply to the DIGITAL AND SOCIAL MEDIA MARKETING at ERP College Today

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Transform insights into action and drive strategic decision-making.

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Unlock the power of data to fuel innovation and informed decision-making.

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Seamless Transition to the Workplace

Are you ready to enter the workforce? Through ERP College Online, you’ll gain the practical skills and knowledge needed to seamlessly transition from student to professional, enhancing your career opportunities and success in your chosen field.

Pathways to Advance Degrees

Seamless Transition to the Workplace

Are you ready to enter the workforce? Through ERP College, you’ll gain the practical skills and knowledge needed to seamlessly transition from student to professional, enhancing your career opportunities and success in your chosen field.

Pathways to Advance Degrees

Sign Up To Get Stickers + Helpful Info

Get the answers you need with the help of our dedicated staff, who are here to guide prospective students through the application process and provide personalized support. Whether you have questions about programs, financial aid, or campus life, we’re ready to assist every step of the way.

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Career Success

The Digital and Social Media Marketing program gives you the hands-on skills employers value most. Within six months of graduation, 96% of Hospitality and Tourism Management graduates from the Class of 2023 were employed.

Internships

On-Campus Employment Opportunities

Your Career Outlook

At the end of this program, students will be able to:

  • Use Microsoft Office for managing digital and social media tasks
  • Apply search engine optimization principles to enhance online visibility
  • Design and create web layouts and graphics using web development principles
  • Develop and manage content strategies for digital platforms
  • Utilize social media tools and strategies for effective online engagement
  • Implement UX/UI design principles in web development projects
  • Produce and design graphics for digital media production
  • Create and design video content for digital media applications
  • Analyze and apply big data insights for digital marketing strategies
  • Build a career in digital and social media through a practicum experience

You’ll Find a Career In…

  • Digital Marketer
  • Social Media Manager
  • Content Creator
  • SEO Specialist
  • Email Marketing Specialist
  • Social Media Strategist
  • Digital Advertising Manager
  • Online Brand Manager
  • E-commerce Marketing Specialist
  • Analytics and Insights Analyst
  • Influencer Marketing Coordinator
  • Digital Marketing Consultant
  • Mobile Marketing Specialist

MORE INFORMATION ABOUT ERP COLLEGE

Some people talk about finding yourself. We believe you BUILD yourself. And building a solid foundation for your future is exactly what you’ll do here at ERP College through our focused education and programs.

Starting your journey with ERP College means taking the first step toward your professional and academic future. We’re here to empower you with the skills and knowledge you need to succeed. Here’s how to get started with us.

Contact us for detailed information about admissions, academic programs, or financial aid options. Our team can assist you with any questions as you plan your educational journey.

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MSO100

MS Office - LH

This course is designed to build a solid foundation in Microsoft Office applications, focusing on Word, Excel, Access, and PowerPoint proficiency. Students will develop skills in crafting professional documents, including business letters, reports, and spreadsheets. Emphasis is placed on advancing keyboarding skills and mastering intermediate and advanced functionalities in Excel and Access, preparing students for effective data management and presentation.

DMP102

Web Development (Design Principles, Layout & Graphics)

This course introduces fundamental concepts in web development, including HTML, CSS, and FTP. Students will learn about visual design principles, information architecture, and interaction design. The practical component involves using tools like Adobe Photoshop and Dreamweaver to create visually appealing and functional web designs.

WDU102

Web Development (UX/UI Design)

This course explores the principles of User Experience (UX) and User Interface (UI) design within web development. Students will learn to conduct user research, design wireframes and prototypes, and create responsive layouts. The course emphasizes the development of intuitive and engaging digital experiences that enhance user satisfaction.

SEO102

SEO

This course offers an in-depth study of Search Engine Optimization (SEO) techniques. Students will learn about keyword research, content optimization, and website structure. Key topics include the use of SEO tools, ad writing, and campaign testing, providing students with the skills needed to enhance online visibility and search engine rankings.

CAB102

Career building

This course covers essential aspects of career development, including resume writing, time management, and professional communication. Practical exercises and real-world scenarios are included to prepare students for a successful career launch and ongoing professional growth.

BDM102

Big Data for Digital Marketing (Machine Learning)

Building on the introductory course, this course focuses on applying machine learning techniques within digital marketing. Students will explore advanced analytics methods to leverage Big Data for informed decision-making and optimize marketing strategies.

DMP102

Digital Media Production (Graphic Design)

This course thoroughly explores graphic design, guiding students through all stages of design production. Key topics include layout principles, composition, colour theory, and typography. Students will gain practical experience using industry-standard tools such as Illustrator, Photoshop, and InDesign, developing a versatile skill set in digital media production.

DMV102

Digital Media Production (Video Production Design)

Focused on video production, this course deals with the essential aspects of creating compelling visual narratives. Students will explore script development, cinematography, and post-production techniques. The course will equip students with the knowledge and skills to produce professional-quality video content.

SOM102

Social Media

This course provides an in-depth examination of social media’s role in modern marketing strategies. Students will explore influential blogging, e-newsletters, and major platforms like Facebook and Twitter. Advanced topics include photo and video sharing, analytics, and targeted advertising strategies, preparing students to design and implement effective social media campaigns.

CNT102

Content

This course offers a comprehensive approach to content creation, perfect for aspiring bloggers and digital creators. Students will gain insights into the art of blog writing, content marketing, and monetization. The course covers integrating multimedia elements and optimizing blog design, ensuring students are equipped to create impactful and visually engaging content in the digital space.

BDI102

Big Data for Digital Marketing (Introduction to Big Data)

This course introduces the fundamentals of Big Data in digital marketing. Students will study the Hadoop ecosystem, including Apache Hadoop, Spark, and Hive, and gain insights into SQL and NoSQL databases. The course covers data structure, algorithms, and advanced machine learning and data visualization topics.

DSP102

Digital and Social Media Specialist Practicum

This course offers students a valuable opportunity to apply their academic knowledge in a real-world setting. Through practical work experiences, students integrate classroom learning with industry practices, gaining a deeper understanding of their chosen field and preparing for future career success.

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